The medical service and Millennials

One of the most discussed topics currently is Millennials.    Who are they? And how do they think? **What do they expect their services and products to be like? **That is why we will talk about the medical service and Millennials. When you review the panorama, it has changed, but let’s not fool ourselves, it is always constantly changing. The patients you have today will not be your patients tomorrow (demographically speaking) There are many theories about this, but for the sake of this blog, on average it is generalized that Millennials are people who were born between 1977 and 1995. Today, there are an average of 75.4 million people in the world. Added to Generation Y and Baby Boomers, surveys show that everyone wants a health system centered on the user and not on the doctor. This is very important to note because in past times, everything revolved around the health expert, we are used to handling ourselves like this, but the global situation today demands something new. Here are some extra features to consider about what millennials are expecting from your practice:

• They don’t have that much money: Despite being the most educated generation thanks to access to information, they are the one that earns the least money thanks to the aggressive economic change in the world today. They do not earn the same as Baby Boomers (1946 – 1964) earned at the same age, despite holding similar positions.
• Prices: For the same reason as the last point, Millennials want to know how much medical service costs and will most likely ask you for a discount. For them it is very important that there is
• Apps and internet pages: They are the generation that grew up with the internet and are used to it. So they will prefer the option of making appointments online, having a portal with personalized health recommendations and all the information about service providers and locations.** They do not trust businesses that are not on and actively using the internet.
• **The New: **Millennials are not afraid of the new. They are much more likely to try new things. Remember that more than half want alternative medicine options.
• **Suppliers: **In that hunger to try new things, a disadvantage is that they are not tied to certain suppliers. If they do not feel satisfied, they will look for another option without much difficulty.
• **Efficiency: **In general, this generation prefers services with less waiting times. Where they don’t feel rushed. And, on the contrary, attended personally and with easy processes. Millennials greatly appreciate efficient, personalized and accessible service. If they do not feel comfortable, around 60% will tell their friends and acquaintances about the experience. We recommend you make the necessary changes to adapt to these tips. Which if you think about it, we are actually talking about Convenience.