The History of Cambridge Weight Plan

It was in the early 1960s that Dr. Alan Howard, then a scientist at the University of Cambridge, developed an interest in the problems of overweight and obesity. Dr. Howard began to research existing weight reduction methods and, together with Dr. Ian McLean-Baird of the West Middlesex Hospital, organised the First National Obesity Symposium in the United Kingdom in 1968.

Together, they set out to design what they would consider "the perfect diet", as it was the result of research conducted at the West Middlesex Hospital, which consisted of a meal with the following elements:

• Personalised nutrition plans provided by experts to help people feel incredible.
• Adequate protein to protect lean tissue.
• The right level of carbohydrates to produce mild ketosis and eliminate the feeling of hunger.
• Sufficient proportions of vitamins, minerals, supplements, and essential fatty acids to maintain good health.

The first trial was a great success, and through further work and with the help provided by food technology, the flavours of the formula were improved. All of this led to the commercial launch of Cambridge Weight Plan, whose original name was "The Cambridge Diet".

The effectiveness of the Method was inspected and tested with patients, while its short- and long-term safety was evaluated and confirmed through independent research in the USA, the United Kingdom, and across Europe.

Cambridge Weight Plan went on sale in 1984. It has since expanded to every continent and continues to grow.