Small smart advertising ideas for health experts

These are some of the smart advertising ideas that I have implemented and shared among my colleagues in recent months and boy have they worked.

# 1. The success of a new service line begins with a determined winner’s mentality

Increasingly we encounter physicians who say they want to provide a high-quality or high-priority line of service. In addition to your current practice, this could be products or services, related to snoring, weight loss, hair restoration, or other specialized, high-income businesses. Typically, these “add-on” ideas fail because they are direct to the consumer and completely unrelated as a healthcare business unit. IDEA: Don’t enter a direct-to-consumer line without a strong commitment and a new perspective, without a winning mentality. This is essentially a new business. It is often a business within a business and requires more than displaying a small ad. What is needed is a heartfelt commitment to building a new business entity. Consider a new service line launch planning a serious investment of time and budget. Furthermore, a new endeavor is neither quick nor easy. But at the end of the day, with a good mindset, success is rewarding. Of course they work, you just have to be committed.

# 2. Tweet to VIPs at conferences

Organizers of medical fairs, education events, and other similar gatherings know the promotional benefits of social media, and many have a designated hashtag (#something). (For example: “Stay informed about: #shsmd,” #HCMKTG, or #HCsequence) It is also common to find the username (“@username” or @StewartGandolf) of keynote speakers, designated leaders, and special assistants. IDEA: Don’t be shy about using social media to contact VIPs directly. It is a mutual opportunity for a meeting, or asking/answering questions, having coffee, and/or exchanging information while you are both at the event. Many VIPs are open to the possibility. They attend conferences to network and exchange ideas, so contact is welcome and usually works. Try it!

# 3. Don’t let too many creative ideas kill the success of your business

There may, indeed, be such a thing as “too much of a good thing.” Let’s call it “creative overpopulation.” The fact is that many smart, success-oriented people (doctors, advertising professionals, advertising executives) often work with many ideas to grow the business. All at the same time. In our experience, these are good (really great) ideas. But too many good ideas can reduce time, resources and limit staff. IDEA: Don’t apply so many good ideas at the same time. Collect and document all your good ideas, but establish priorities. Determine which ideas are best for achieving goals and fostering growth. Focus on following an idea to the end, before moving on to the next. Some people tend to stumble upon too many good ideas, try too many tasks, and achieve too few results. Remember, these ideas are not related to each other. And feel free to rephrase or revise them to get closer to your goals and objectives.