Know everything essential for an advertising video!

If you’ve been reading our blog, you know how we feel about videos in the context of your advertising. Even in the medical sector, they are essential today. We all want our video to look great and preferably go viral. But the latter is not an easy thing. I think it goes without saying that you need to know your audience. Besides that, here are some of the essential secrets to creating a truly compelling advertising video: The story comes first. I mean, normally, people are expecting a simple storytelling pattern: action, climax, fall, and resolution. You have to fit your message into a similar pattern so that it moves whoever sees it. Creates exceptional value. Now let’s focus on your message. This one becomes much more interesting when the story itself reveals direct benefits, in this case, for your viewer. Try to click with the wants and needs of your audience. Remember, tell and solve, don’t sell. People want to buy happiness. **Short videos are better **How ​​short? It depends on the purpose. Unless the content is exceptional, the viewer’s attention is going to wane quickly. A duration of approximately 4 minutes is almost a standard nowadays. If you need more time, the recommendation is to divide it into several parts. The interest is greater, it is better maintained and it is also easier to digest. Exploit the full potential. Maybe you have already recorded a video with all the specifications above, however, stop and ask yourself: Does it require you to pay a lot of attention? Does it engage or excite the viewer with a great idea and/or an effective hook? Did you manage to make your story entertaining, relevant and visually attractive? Does it have good production and look professional? If you answered no to something, you are doing that something wrong. Don’t settle for half, check this list carefully and check everything, you won’t regret it and your consultation agenda will thank you when it’s full.