Customer service in the health sector

is something that has to be treated different from other services. The services we provide address one of the most basic needs of people, their health. We know how difficult it is to do this work and everything it implies, not only in the patient’s life, but also to even have the possibility of caring for them. There are many requirements to meet, many clinical standards to achieve and other things. The problem we face is the perception of our patients. This is never very close to understanding the clinical demands that exist. And instead, they generate a judgment of the service based on the provider’s compensation and competence. They are not aware of clinical considerations, nor do they need to be. The reality is that the healthcare industry has yet to emulate excellence in customer service. Healthcare delivery systems still seriously lack the detail, hospitality and service of treating prospects as important paying customers. Today more than in other times, our patients have access to compare prices, find options and make decisions. Just think about what you would do if a restaurant, no matter how many stars it had, did not serve you well. You go to another and that’s it. Although the health sector is not the same as a restaurant, we cannot trust the loyalty of our patients and the prosperity of our business to think that since health is a more critical issue than going out to eat, they will surely stay with us… Because that is not the case. The essential thing today is to try to close the gap between service and attention to detail. With meticulous care. Yes, this may seem like more work, but this is the nature of our work area. From one corner to another, as service providers we have to appreciate how the customer experience is what drives business, revenue growth and brand loyalty.**